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Reflections at Keppel Bay - Media Centre

13 Oct 2010

Keppel Land collaborates with luxury designer brand Saporiti Italia for Reflections at Keppel Bay


It is reported that :

Collaboration will feature one of its kind and novel creations from an award-winning European team

Singapore, 13 October 2010 - Keppel Land has appointed luxury Italian interior and furniture design company Saporiti Italia to furnish the clubhouse and lobbies of Reflections at Keppel Bay. The premier waterfront residences, designed by world celebrated master architect Daniel Libeskind, is slated for completion in 2012.


A symphony of six glass towers and 11 villa apartment blocks, Reflections at Keppel Bay features 1,129 luxurious waterfront apartments along a 750-m shoreline, all with unrivalled views of the bay, golf course, lush parks and Mount Faber. To date, 97% of the 800 launched units have been sold, with an international spectrum of buyers.


Saporiti Italia, whose illustrious portfolio includes furnishing the United Nations office in Geneva and the global showrooms of the world's oldest watch manufacturers, Vacheron Constantin in Switzerland, will appoint six award-winning international designers to create unique furniture pieces that will take centrestage at Reflections at Keppel Bay. They are Mauro Lipparini of Studio Lipparini (Florence, Italy), Marti Guixe of Marti Guixe Studios (Barcelona, Spain), Paul Andreu of Paul Andreu Architecte Paris (Paris, France), Claudio Nardi of Claudio Nardi Architects (Florence, Italy), Park Associati (Milan, Italy) and Vudafieri Saverino Partners (Milan, Italy).


Mr Augustine Tan, President (Singapore Residential) and Head, Regional Investments (Middle East & India), of Keppel Land, said, "We want to raise the benchmark for luxury living and are committed to bringing together the finest names and brands in the industry to lend their signature quality to our developments at Keppel Bay.


"In enhancing the premier and luxurious waterfront lifestyle experience, no effort is spared to provide the highest quality fittings, fixtures and features.


"Saporiti, a luxury brand celebrated worldwide for their creative use of innovative materials and unique manufacturing technologies provide bespoke luxury to the clubhouse and lobbies of Reflections at Keppel Bay."


Mr Raffaele Saporiti, Chief Executive Officer of Saporiti Italia, said, "Saporiti Italia has a history of teaming up with the best names in the design community. For this prestigious Reflections at Keppel Bay development, we have gathered some of the best European designers such as Mauro Lipparini, Marti Guixe and Park Associati, to create exquisite and one-of-its-kind designs and creations. We believe that this will set new benchmarks for design in Singapore."


Designer Features at Reflections at Keppel Bay

The interior design team at Saporiti Italia, led by Mr Andrea Saporiti of Saporiti Italia SpA (Milan, Italy), will lend their innovative design expertise to the clubhouse and lobbies of Reflections at Keppel Bay.


The clubhouse will feature the first-of-its-kind interactive designer kitchen and the tower lobbies will have stylish furniture art pieces that will become talking points amongst residents and visitors alike.


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Here is a glimpse of what can be expected at Reflections at Keppel Bay:

Sedna Reflections

With the stunning Keppel Bay as backdrop, the 755sqm clubhouse at Reflections at Keppel Bay will feature the world's first interactive designer kitchen by eminent Spanish artist and food designer Marti Guixe.


Guixe is the winner of the prestigious National Design Price of the Generalitat de Catalunya Award (2007) whose work is found in prominent museums around the world including the Museum of Modern Art, New York, USA and the Centre d'Art Contemporain in Geneve, Switzerland.


Sedna Reflections is a creative fusion of food design and technology. This state-of-the-art interactive designer kitchen complements the masterpiece which is Reflections at Keppel Bay. The kitchen top surface is fitted with an innovative projection display system that will screen specially-created recipes to guide residents or chefs in whipping up delectable cuisine. The Sedna Reflections is a fit with the opulent lifestyle of home owners as they entertain in style.


Furnishings at the Tower Lobbies of Reflections at Keppel Bay

Setting new benchmarks in the world of design are six unique and innovative benches, finer details of which are still being reviewed, that will become focal point at the six tower lobbies of Reflections at Keppel Bay.


Supernova by Mauro Lipparini features an unconventional use of optical fibres integrated into high-gloss polyester lacquer, with natural elements such as wood and stone, to create a magical effect of irregular lighted waves. The asymmetrical shape of these illuminated benches gives a touch of originality and style.

Endless is a creation by acclaimed Tuscan architect Claudio Nardi, the brainchild for many award winning structures including the New Contemporary Art Museum in Poland, and is renowned for his 'transformation' theme. His creation for Reflections at Keppel Bay is a collection of seat blocs which can be rearranged to fit any space. Easily assembled and disassembled, Endless is an adaptable furniture piece with almost no limitations.

Park Associati, which is helmed by Filippo Pagliani and Michele Rossi and has won awards such as the Italian Architecture Triennale Gold Medal, created the Black Boulder. The Black Boulder is made of a sequence of irregular surfaces, complete with grips that 'transforms' it into a children's climbing wall as well.

The Bosquet by Paul Andreu, who designed the Osaka Maritime Museum in Japan and the National Grand Theatre of China in Beijing, is a centrepiece that enhances the simplicity of its surroundings. An unconventional and sophisticated bench made up of a circular block of solid wood and a irregular 'forest' of steel bars, the Bosquet also features lit-up optical fibres for a subtle, yet classy effect.

In addition to his interactive designer kitchen creation, Sedna Reflections, Marti Guixe will also lend his artistic vision to one of the tower lobbies with his artistic flair of curves as seen in his Looop design, which has been exhibited at the Fonadzione Arnaldo Pomodoro in Milan, Italy.

The sixth designer piece will spot creations by Tiziano Vudafieri and Claudio Saverino of Vudafieri Saverino Partners; known best for their retail design projects for luxury pret-a-porter brands and has completed more than 350 individual store designs for luxury brands such as Kenzo, Moschino, Jimmy Choo and Louis Vuitton. One of their notable creations is the Wanny, an inspiration from the interaction between humanity and nature.

Complementing these exclusive items are some of Saporiti Italia's most iconic furniture pieces which will be found in the clubhouse. These include the Couture dining chairs, the Dania bar stools and the Nuance armchairs.


Designed for one of the oldest and most luxurious watch makers in the world, Vacheron Constatin, the stylish Couture armchair features an elaborate hand stitched upholstered surface intricately sewn by an artisan.

The Dania is an elegant and contemporary barstool featuring a rotating chromed steel base and upholstered leather seat.

The Nuance arm chair focuses on the aesthetic of soft and light shapes. The straight and simple lines of the chair give it a versatile and universal look while its frame and its surface colours create a delicate contrast.

About Keppel Land

Keppel Land Limited is the property arm of the Keppel Group, one of Singapore's multi-national groups. The Company is one of the largest property companies by total assets on the Singapore Exchange. One of Asia's premier property companies, Keppel Land is recognised for its sterling portfolio of quality award-winning residential developments and investment-grade commercial properties, and high standards of corporate governance and transparency. Keppel Land is geographically diversified in Asia and has a strategic focus on two core businesses of property development and property fund management. The Company is Asia's premier home developer with world-class iconic waterfront residences at Keppel Bay and Marina Bay. It is also a leading prime office developer and landlord in Singapore, with landmark developments such as Ocean Financial Centre and Marina Bay Financial Centre in the Central Business District. Keppel Land continues to remains focused on creating live-work-play environments of enduring value for the community with its hallmark excellence as well as delivering sustainable earnings to shareholders. For more information, visit


About Saporiti Italia

Founded by Mr Sergio Saporiti in 1948 and entirely owned by the Saporiti family, the Saporiti Group is one of the most famous Italian designers and manufacturers of high-end furniture. Manufactured in Besnate, Italy, using the most innovative materials and unique manufacturing technologies, Saporiti's furniture creations are designed by some of the most famous architects of the world and have been exhibited in some of the most prestigious design and art museums of the world, such as the Museum of Modern Art in New York, the Victoria & Albert Museum in London, the M.U.K.A in Antwerp, the Museum of Modern Art in San Francisco, the Triennale in Milan, the Biennale of Architecture in Venice and others. The 'Saporiti Italia' brand is synonymous with style, elegance and creativity all over the world. Singapore is the third base of the Saporiti Italia Network project: following the Saporiti HUB in Milan - which controls and supports all the international bases of the Group - and Dubai. The fourth hub which recently opened in September is located in Riyadh and will join Dubai as one of the poles for the Middle East market. Singapore is the first investment by the Saporiti Group in the Asia-Pacific hub. SI Design Pte Ltd, the company created by Saporiti Italia and its Singapore partners to manage these activities, will control all the sales and the projects in the South East Asia region. Other two bases of the SI Network, Shanghai and New York, will be opened after 2011. For more information, visit


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